What is the main goal of stakeholder management?

The primary aim of stakeholder management is to effectively engage stakeholders and meet their expectations. This involves identifying all individuals or groups that can affect or are affected by the project, understanding their needs and interests, and developing strategies to communicate and involve them appropriately throughout the project lifecycle.

Effective stakeholder management ensures that stakeholders are actively involved and their concerns are addressed, which can lead to greater project acceptance, support, and overall success. By fostering good relationships and maintaining transparent communication, project managers can align stakeholder expectations with project objectives, minimizing the risk of conflicts and enhancing collaboration.

This approach emphasizes the importance of inclusion and engagement rather than exclusion or limitation of stakeholder participation, which is crucial for project success.